Elevating A Beloved Local Brand
The TMRRW Studio approached me to collaborate in revitalizing the Brookfarm brand. This included updating the logo, creating versatile visual assets, and directing a multifunctional hero image, all while preserving the essence of the brand's heritage.
Enhancing Brookfarm's visual identity without detaching from its rich legacy was non-negotiable. Thus, It demanded a creative yet respectful approach, focusing on evolving the brand's image while keeping its roots and values distinctly visible and intact.
The guiding concept centered on a minimalist approach, emphasizing natural and human elements. This was achieved by developing a clean and modern logo system that subtly incorporated elements reflecting the family's farm. The design resonated with Brookfarm's core values, blending tradition with a contemporary aesthetic.
In line with this concept, the creative direction included developing a clean wordmark, fresh badges, and a versatile logo with multiple lockups. The focus was on creating a visual identity that was both recognizable and adaptable across various formats and platforms.
A modern, grid-based graphic system was designed to highlight the products and messaging. This included selecting a new typeface family and an updated color palette to ensure consistency and adaptability across digital and print formats. The graphic system was crafted to enable flexibility and coherence across various media types.
The transformative journey of Brookfarm's brand identity is not just confined to visual changes; it's about how these elements are applied in the real world, creating a tangible and lasting impact. The new branding is versatile and appealing in practical applications. From product packaging to digital platforms, the modern, clean, and adaptable logo shines through, ensuring brand recognition and consistency.
The outcome was a brand overhaul that imbued Brookfarm with a renewed sense of maturity and coherence. The refreshed brand identity sharpened its message and strengthened its connection with consumers. A refreshed product art direction, aligned with the new brand guidelines, further reinforced this renewed brand identity.
